Year
2025
Client
Alcyona Group LLC
Category
Web Design | Brand Identity
Product Duration
2 months
Silver Star Capital, a new real estate investment firm, needed a credible digital presence to attract investors and partners. Before this project, the company had no online presence, which hurt trust and deal flow — over 90% of investor leads expected a professional website before engaging further.
The challenge:
Build trust fast in a credibility-first industry
Clearly communicate the company’s legal standing (as a new Wyoming LLC)
Drive inbound investor interest through design, not just content
This case study focuses on solving that one problem: launching a lean, trust-building website that converts skeptical investors into serious leads.
I started by benchmarking 15 competitor websites across the real estate investment space. Key patterns emerged:
Firms with modern, responsive sites converted up to 40% more
Legal transparency, performance, and clarity of services were major credibility drivers
To validate assumptions, I surveyed 8 prospective investors and 3 sellers. Their top expectations:
Clearly displayed legal details
Mobile-first performance
Professional, modern UI
Simple way to contact or book a call
Personas Based on Survey Data
Persona | Role | Key Needs | Frustrations |
---|---|---|---|
Emily, 35 | First-time investor | Wants clear legal info, risk disclaimers, ROI potential | Skeptical of vague claims and hard-to-find details |
Raj, 42 | Experienced investor | Needs performance data, trust signals, credibility | Hates outdated design and slow mobile experience |
Luis, 50 | Property seller | Wants a fast contact route, clarity on process | Confused by jargon, dislikes cold corporate tone |
Tina, 29 | Tech-savvy millennial | Prioritizes mobile UX, fast booking, minimal interface | Frustrated by desktop-only experiences |
I also audited Silver Star’s official LLC filings and worked with a legal advisor to make sure every claim on the site was compliant and verifiable, including disclaimers about investment risks.
I led a 4-week sprint covering strategy, UX, UI, and front-end development.
Week 1 – Structure + Flow
Mapped out key user journeys: discovery → trust-building → conversion
Wireframed all pages around high-value actions (contact, consultation)
Week 2 – Visual Identity
Developed a minimalist, modern aesthetic using serif/sans-serif font pairing
Color palette: charcoal for authority, cream for warmth and approachability
Weeks 3–4 – High-Fidelity Design + Build
Designed and built a responsive site optimized for fast load (1.2s desktop, 1.5s mobile)
Added clear CTAs on every page, including contact forms and scroll-triggered buttons
SEO foundations: high-intent keyword targeting, technical setup, Google Search Console integration
Included all required legal disclaimers and registration details to build immediate trust
In the first month post-launch:
Metric | Before | After |
---|---|---|
Investor Inquiries | ~1 every 2 weeks | 2 per week (↑ 400%) |
Unique Visitors | 0 | 320+ |
Avg. Engagement Time | N/A | 2 min |
Bounce Rate | N/A | 28% |
Mobile Traffic Share | N/A | 65% (with seamless UX) |
SEO Performance | 0 rankings | 3 keywords on page 1 (local market) |
Visual Comparison Chart:
